.Manly Bands is actually a direct-to-consumer dealer of men's bands. The firm released in 2016 after John Ruggiero, the founder with his better half Michelle, could not discover a suitable wedding event band.This is actually Ruggiero's 2nd appeal on the podcast. In April 2021, our team went over the firm's founding, one-of-a-kind ring components, and also a lot more. Ever since, Manly Bands has gotten its producer. The manufacturing of rings from, state, Port Daniel's scotch gun barrels or Fender guitar strands produces convincing video clip, states Ruggiero, excellent for storytelling on social media and also in other places.The whole audio of our chat is embedded listed below. The transcript is actually revised for duration and also clarity.Eric Bandholz: Give our company a rundown of what you do.John Ruggiero: My other half, Michelle, and I began an internet ring firm called Manly Bands in 2016 to deal with a concern of wedding celebration bands for men. We were only gotten married to. I have sizable hands and could not discover a band that I liked that was actually not overpriced. My options were actually purchasing coming from a catalog or possessing one thing custom-built.I found yourself getting from a website. The band got there in a flat mailer, with no package or client service. It was a dreadful adventure through today's ecommerce requirements.Our experts obtained gotten married to, transferred to Florida, as well as required a job. Our team told our own selves, "Our experts are actually each entrepreneurs. Why don't we create our personal service?" Our company went over the kinds of concerns our experts 'd found as well as exactly how to fix them. My band expertise arised, and our team decided to make an effort to resolve it for various other guys.Our target when our experts started was actually to pay rental payment. Our experts presumed making a couple thousand bucks a month coming from this would certainly be actually superb. Our experts considered it a way of life organization, not high-growth. It was actually simply Michelle as well as me in our garage designing rings and also delivering them bent on customers. Our company had actually hit on something. Our information reverberated along with leads.Michelle and I make an excellent group. I formulate ideas, and also she's the implementer. A great deal of our success heads to her innovative thoughts. She titles the bands as well as establishes personas. She attaches the bands to clients. Illustrating a band solely as "eight-millimeter dark" didn't suffice.Our team made rings from unique products, like Jack Daniel's gun barrels or even exclusive metals. The business took off. Since then, our team've developed greatly. Our company right now have over 55 folks in the Manly Bands family members. About fifty percent of those are actually band craftsmans that do work in our recently obtained manufacturing shop in Utah.Bandholz: When did you get a producer?Ruggiero: Regarding a year and also an one-half back. We had been their customer for several years, so we knew all of them well. The majority of their business was retail, which failed to enthusiasm our company-- heading to mom-and-pop jewelers. They preserved their wholesale customers as well as brand name. Our team acquired a few of their properties and also took over staff members.Causing a production team has actually been among the greatest traits our team've performed. It's been actually astonishing to go out certainly there and watch them bring in bands out of Fender guitar strings or metal coming from an M1 Abrams tank.Bandholz: How does in-house production effect advertising and marketing?Ruggiero: It's been large. Taking a cam to the other side of the workplace and also filming the staff utilizing lathes to reduce the metal rods or scotch gun barrels right into bands creates amazing video recording. Our experts have our electronic camera crew out there all the time. We utilize that footage on our social networks as well as in our advertisements and also newsletters. Our team try to promote that since most providers in the males's ring area don't create. They go down ship or even order from foreign and then ship it out. But we wish it to last a lifetime as well as be actually something people may take honor in.We have actually possessed a ton of success along with our military culture compilation, where our company source unique armed forces materials. Our experts have the M1 Garand rifle stock, the timber component, from War of the nations I. Viewing our crew put that in the turret and cut a part out for a ring is actually exciting.Our advertising and marketing for those bands refer to the past, the soldiers, where the tool was made use of, and things like that. My wife and I analyzed filmmaking in university. Our team utilize our abilities to educate as well as narrate. For example, I lately received an email coming from a customer who shared that his grand daddy utilized to drive M1 containers. The customer gifted some of those rings to his grandfather, and they had very an emotional substitution. It behaves to assist customers get in touch with their past and also develop one thing purposeful.Bandholz: Where can folks buy a ring coming from you?Ruggiero: ManlyBands.com. Our company have photos on Instagram, also. I'm on Twitter and also LinkedIn.